Not Here But Now: Amnesty's Anti-Torture Campaign: "Most of us never see torture victims, child soldiers or refugees. They exist, but they are hidden by distance (and the gap between rich and poor).
Amnesty International's Swiss section has hit upon a powerful tactic for changing that. By employing transparent ads featuring photos of human rights abuses (captioned 'Not Here but Now' in Switzerland's three main languages) they're pulling away the veil of distance. The campaign aims to remind people that human rights violations are not some figment of the distant past, but are a part of our world, today -- that right at this very moment, someone is suffering treatment we abhor, even if it isn't happening in front of our eyes.
It's sort of a humanitarian version of making visible the invisible.
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