WorldChanging: Another World Is Here: Xerox PARC Takes on Clean, Green Technology

WorldChanging: Another World Is Here: Xerox PARC Takes on Clean, Green Technology: "The Palo Alto Research Center, the storied Xerox subsidiary responsible for many of the computer world's breakthrough technologies, is making a move into clean technology and sustainable products and services. It's a watershed moment of sorts: the birthplace of today's user-friendly computing wants to be the birthplace of tomorrow's clean and green innovations.

PARC, as it's more commonly known, recent launched a Clean Technology Initiative, focused on key areas of clean and sustainable technologies: solar, energy distribution, energy conservation and efficiency, clean water, air quality, and some paper-reduction technologies (the latter, of course, aimed at Xerox's core business).

The initiative evolved over the past year, like many PARC projects do, as a grassroots initiative based on 'the instincts and interests of PARC's research community,' Jennifer Ernst, PARC's communication manager, told me recently. The group brought in speakers and held roundtable discussions to learn more about the sustainability and clean-tech space. 'We started carving out places where we thought we could make a difference.'

The first result of those efforts, just announced, is a partnership with SolFocus, Inc., which is developing concentrator photovoltaic systems. SolFocus aims to employ PARC technology to cut the cost of solar power

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